Pebble News jan2016

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Pebble Media pakketten: een positieve evolutie.

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De CIM cijfers voor het Internet van januari 2016 tonen een opvallende stijging (vergelijking dec 2015) van een aantal van de Pebble Media context pakketten.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” bg_type=”” parallax_style=”” bg_image_new=”” layer_image=”” bg_image_repeat=”” bg_image_size=”” bg_cstm_size=”” bg_img_attach=”” parallax_sense=”” bg_image_posiiton=”” animation_direction=”” animation_repeat=”” video_url=”” video_url_2=”” u_video_url=”” video_opts=”” video_poster=”” u_start_time=”” u_stop_time=”” viewport_vdo=”” enable_controls=”” bg_override=”” disable_on_mobile_img_parallax=”” parallax_content=”” parallax_content_sense=”” fadeout_row=”” fadeout_start_effect=”” enable_overlay=”” overlay_color=”” overlay_pattern=”” overlay_pattern_opacity=”” overlay_pattern_size=”” overlay_pattern_attachment=”” multi_color_overlay=”” multi_color_overlay_opacity=”” seperator_enable=”” seperator_type=”” seperator_position=”” seperator_shape_size=”” seperator_svg_height=”” seperator_shape_background=”” seperator_shape_border=”” seperator_shape_border_color=”” seperator_shape_border_width=”” icon_type=”” icon=”” icon_size=”” icon_color=”” icon_style=”” icon_color_bg=”” icon_border_style=”” icon_color_border=”” icon_border_size=”” icon_border_radius=”” icon_border_spacing=”” icon_img=”” img_width=”” ult_hide_row=”” ult_hide_row_large_screen=”” ult_hide_row_desktop=”” ult_hide_row_tablet=”” ult_hide_row_tablet_small=”” ult_hide_row_mobile=”” ult_hide_row_mobile_large=””][vc_column width=”1/2″][vc_column_text]Zo stellen we een sterke groei vast bij het sportpakket, met een sterke bereikstijging in het Noorden (+23%), die volledig op het conto van Sporza kan geschreven worden. Opvallend eveneens is dat de stijging zich zowel bij vrouwen als bij mannen voordoet.

Het sportpakket heeft (uiteraard) een meer mannelijk profiel met een vertegenwoordiging van 77% binnen de leeftijdsgroep van 18 tot 54 jaar.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Het is hierbij belangrijk te noteren dat binnen dit pakket, waarvan de 6 websites met sportieve content hieronder staan afgebeeld, enkel Sporza en RTBF Sport door het CIM gemeten worden. Dat doet ons veronderstellen dat de resultaten in werkelijkheid nog een flink stuk hoger liggen met waarschijnlijk een meer evenwichtige spreiding over Noorden en Zuiden.

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Het nieuwspakket van Pebble Media met de 6 mediamerken hieronder kent eveneens enkele opvallende evoluties. Op nationaal niveau stijgt het bereik met 8% , met uitschieters in het Noorden en bij mannen.

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